Target Market Determination Target Market Determination

About this Document

This Target Market Determination (TMD) is published with the intention of helping consumers obtain an appropriate loan product.

It is prepared and published in acknowledgement of the requirements imposed on “issuer” (lending) companies involved in the provision of credit under the Treasury Laws Amendment (Design and Distribution Obligations and Product Intervention Powers) Act 2019 (DDO Act).

The loan product that is the subject of this TMD is an All Other Credit Contract (AOCC) (as defined in Section 204 and prescribed in Sections 32A and 32B of the National Credit Code) – a consumer loan product regulated by the National Consumer Credit Protection Act 2009 (Credit Act).

The company’s All Other Credit Contracts have been designed with the key attributes as listed in this document, for consumers whose likely objectives, financial situation and needs are also detailed in this document.  They must also meet the responsible lending criteria prescribed by the Credit Act and applied by Ume Loans.

Each application is subject to suitability/affordability requirements, in accordance with the Credit Act and each application is considered on its merits and according to the totality of the applicant’s circumstances.

Please note that this document is not a full summary of the credit contract issued by Ume Loans and its loan product terms and conditions.  Nor is it intended to provide financial advice.  Loan applicants must very carefully read not only this document, but also the credit contract Ume Loans may offer them.

Issuer (lender) of the product being a loan

Ume Loans Pty Ltd, ABN:25 138 637 064, Australian Credit Licence number: 383502.

Key attributes of the product

The key attributes of Ume Loans’ AOCC are:


The loan product’s Target Market

Consumers – individual or joint borrowers – who are in the general “class” (classification) of consumers with the following characteristics:


Consumers who are excluded from the Target Market

Consumers who are:


Target market consumers’ likely objectives, financial situation and needs

As determined on the information reasonably available to an ordinary person, exercising reasonable due diligence in the position as an “issuer” (lender or credit provider) representative, at the time of the assessment of the loan application, by the issuer’s reasonable enquiries and reasonable steps to verify information received and the target market consumer’s level of knowledge, access to information and honesty, the consumer’s likely objectives, financial situation and needs include:

Consumer’s likely objectives and requirements:

Seeking to support the acquisition, payment for and/or purchase of one or more of the following and involving loans for larger amounts and/or longer periods than a Medium Amount Credit Contract:


Consumers likely financial circumstances or situation:

This includes:


Consumer’s likely needs varying, but including:


Why the product is likely to be consistent with the likely objectives, financial situation and needs of consumers in the Target Market

The loan product is a relatively simple product, deliberately designed to avoid complexity and be complaint with the Credit Act.

The loan product’s features have been adopted to be consistent with the likely objectives, financial situation and needs of the consumers applying for Ume Loans’ loans.

The loan product has been fundamental to the Australian credit market since at least 2013.  It does not have any unique features that would be unfamiliar to most consumers, many of whom having borrowed similar loans in the past.

Company loan performance data and feedback from all sources has not revealed any systematic inconsistencies between the design of the product and the loan Target Market’s requirements, financial circumstances and needs – up to and including the date this TMD was adopted.

Distribution method and conduct for the product

Ume Loans has adopted the following “distribution” (marketing) policies and procedures for the loan product that is the subject of this TMD.

Distribution includes in-house representatives and brokers (credit assistance providers) who, during the assessment of the loan application, will consider the content of this TMD.

Brokers are selected following a robust recruitment and application process that results in the broker signing an agreement with Ume Loans.  In addition, they are informed of both theirs and Ume Loans’ responsibilities under the DDO Act and Credit Act.

Individuals may also refer potential consumers seeking a loan to the company.

Ume Loans has agreements, provides checklists/reference materials and from time to time reviews the performance of company representatives, brokers and referrers, to ensure proficiency in the recognition of product distribution conditions and restrictions.  All parties have to monitor and report to Ume Loans management they deal with concerning the implementation of this TMD, complaints received and evidence of significant dealings.

The distribution communications methodologies adopted, or that could be adopted from time to time, include websites, emails, Australia Post, social media and traditional advertising media such as print, radio and television.

In accordance with the Credit Act, Ume Loans has the final decision on loan approval and supervises both in-house product distribution and brokers’ efforts, with close attention to the company’s obligations under the DDO Act.

Product distribution conditions and/or restrictions

Conditions and/or restrictions include:

As with the outcome of reviews, the conditions or restrictions imposed are an attempt to eliminate, or at least minimise, the actual or potential degree of harm that an inappropriate or unsuitable loan might cause.

Why the distribution conditions and/or restrictions mean the product is not likely to be distributed to consumers outside the Target Market

These conditions are clearly communicated to all distributors and are incorporated in engagement agreements.  They form part of the major terms and conditions of those agreements.

The company has regular reviews of company credit policy, procedures and processes.

Adoption of the recommendations from these reviews adds to the terms and conditions Ume Loans imposes on distributors.  This controls their approach to distribution, under their written agreement with Ume Loans.

These recommendations are also added to the rules and criteria to which the company refers when making an assessment as to consumer suitability for any loan applied for, given Ume Loans makes the final decision as to whether or not an applicant consumer is within the Target Market definition.

Consumers are invited to carefully read this and any other relevant TMD before applying for a loan and/or before accepting the company’s loan offer.

Triggers indicating the product or TMD is no longer appropriate

These include, but may not be limited to, the following events and circumstances:

If a review trigger appears, this TMD will be reviewed within 10 business days.

TMD Review Frequency

The first review will be scheduled to conclude 12 months and 10 days from commencement of the DDO – being the date of the first Determination (5 October 2021).  Subsequent regular reviews will be conducted and completed a maximum of 2 years and 10 working days from the date the earlier review was completed, until the date the next or subsequent review is completed thereafter.

Where issues of concern in regard to inconsistency between the TMD and the credit product and/or target market arise, between these regular scheduled reviews, the company’s policy is to undertake a review and action the review’s findings within 10 business days of the adverse information being brought to the attention of the company’s TMD Manager, and with implementation of all recommendations.

Where deemed appropriate and material, complaints, if any, will be brought to ASIC’s attention by way of a “Significant Dealing Notification”, within 10 days of any relevant review being completed, in accordance with reportable breach regulation.

Significant dealing 

Ume Loans will determine that there has been a significant dealing in the following circumstances (unless these are due to loan application fraud):

Triggers for an earlier TMD review


Frequency required for distributors’ complaints reports to company management

Should they have anything to report, reporting from in-house representatives and third party distributors is scheduled monthly, but where numbers or type of complaint indicate a material significance, reporting will occur within 10 business days of that significance coming to the attention of the distributor.

In-house management and staff who are not representatives will also be encouraged to report at any time within 10 business days of becoming aware of a relevant reportable circumstance.

In addition, Ume Loans will welcome reports from other non-representatives and non-distributors at any time.

If the number and/or substance of the complaints reported is material consideration, with appropriate recommendation, will be given to both number and substance – with the options of doing nothing (highly unlikely), modifying the TMD, credit product or manner of distribution, or declaring the TMD obsolete.

Format and details required for distributor’s reports

If they ever have anything to report, distributors are to report by email to the Managing Director, in their role of TMD Manager.

Details to be reported include:


Additional reporting required from distributors

In circumstances where there is no material level of complaint, or type of complaint but if, in their professional judgement a trend may be emerging, or the evolution of a more serious or material complaint could occur without attention to the causal issue existing at the time of the report, distributors may also lodge an additional report.

Effective Date

This Target Market Determination is effective from 5 October 2021 and applies only to products obtained on or after 5 October 2021.